4 Tips for Writing Blogs

by Aaron Moller on August 18, 2010 · 0 comments

in Business,Marketing

Looking for ways to spice up your blog content, add readers or be found in search engines? Here are a few tips…

Use Keyword Rich Headlines and Content

Decide what topic will be relevant to your readers and what keywords you want to rank for to be found, then make sure those words appear in the title and body of your post. Search engines look at these areas of your post for descriptive words to index your content.

It may be tempting to write an intriguing, but non-descriptive title, but search engines will skip right over these headlines. Think about how newspapers write headlines. Everything the reader needs to know about the content appears in the title. Questions, how-to’s, and Top Lists all have proven effective for engaging readers.

Make sure the first 10 words of your post content include your primary keyword as well. Don’t sacrifice readability for keywords, but make sure they are there. Then mention your keywords at least two more times and make sure that you have them in your closing paragraph.

Don’t Write Too Much, But Write Enough

Make sure your post is at least 250 words and has regular paragraph breaks. It is ok to write more than that if you need, but make sure you really need it. Think about a good book, the longer the content the better your story needs to be.

Use subheadings to break up the post, and allow the reader to scan through for content that is relevant to them.

Don’t “bury the lead.” Make sure the most important points appear at the beginning of your post.

Use Lists

  • Use lists
  • Like this one
  • To break up your content
  • And allow readers to scan the post
  • For relevant content

Use Images

Images break up the post content and (when tagged appropriately) can boost your SEO for that post.

This post was written by

Aaron is a Marketing Technology Specialist at ScanSource.

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