Blog404-WebRTCI was reading an article titled, “How WebRTC can serve the Enterprise” but when I originally saw the headline I thought it read “How WebRTC can SAVE the Enterprise.” So I was like “wow, that’s an interesting thought” because I didn’t know the Enterprise needed to be saved.

The enterprise though has always been about delivering better services, yet doing so at a reduced cost. This dichotomy has driven a lot of innovation. Over the summer, I wrote a blog about speech analytics that touched on this same theme.

WebRTC is no different. First and foremost, WebRTC enables IP calls through the browser, as the interfaces and technology is built into the browser. That means there are no downloads or plug-ins to fool around with. This is a big deal. This reduces complexity of IP calls and ultimately reduces IT complexity on the agent side.

Additionally, because WebRTC is built into the browser, customer service can improve. It’s no secret the call centers came to be called contact centers because self-help via the website became a preferred and faster way to find and get basic information, so the name morphed. The article points out that between 70 and 80 percent of contact center interactions in Western business are proceeded by a website visit. I didn’t know that. That’s even larger than I would have thought. It makes sense then that further integrating the website with the phone call experience can save customer time and improve customer service. WebRTC is the perfect way to further integrate this experience.

There has also been a trend for contact centers to move to the cloud. There are many reasons for that, such as upgrade cycles / getting the latest technology and ROI / total cost of ownership. It’s estimated that by the end of 2015 about 20 percent of contact centers will be cloud-based. As companies move to the cloud for contact centers and because many businesses already use a hosting service for the website, making the move to a hosted website that incorporates WebRTC would not be a big leap. This would enable even better integration of the website and the contact center.

I know this isn’t as easy as it sounds though, because of the different sites and vendors involved. However, it’s a thought that could provide another enabler for WebRTC in the enterprise.


For years, technology use in schools had a limited role, primarily as a supplemental tool, sometimes only for computer science or word processing by students to type reports. Today, mobile technology access in school is critical for educators and students to meet the most basic teaching and learning requirements. State standards like Common Core and online assessments mandate access to connected devices. Whether it’s Chromebooks, iPads, Windows laptops or smartphones, they all share the need for reliable high-performing wireless access. Incredibly powerful cloud-based services, like Google Apps for Education, Microsoft O365 and other popular online tools, demand the very best wireless solution. With so much at stake, deploying and managing this critical system must be as simple and reliable as a light switch without eliminating functionality and flexibility. Ruckus Wireless Smart WiFi is the clear choice for simple, reliable, high-performing wireless access in today’s smart classroom.

The question is, how will the schools pay for the solution to meet these growing needs for services and technology in educating our students? This year is game-changing with how schools will be funded through the Federal Program, E-Rate.  The E-Rate program has $2 billion of funding set aside for wireless in 2015-2016. As a reseller, it is imperative they have the knowledge and understanding to take advantage of selling into the education space and “WIN”! Learn more through tools and resources provided by ScanSource and the partnership with Ruckus Wireless.

Ruckus Wireless has a dedicated team and resources to help you focus on selling into the public sector. Tis the season of E-rate, with the RFP window for filing a 470 with the government to attain E-Rate funding ending on February 26th. Selection of vendors for their wireless solution from the RFP process will end on March 26th.

Please let us know how we can help you WIN in the Education Space.

Introduction – Holly Davis, Director, Public Sector

Holly manages the business process and development of the Public Sector program for Ruckus Wireless. Her 20+ years of knowledge and experience in working/selling into the public sector space brings added value to the team.  Through the partnership with ScanSource, there is a collaborative effort to build successful reseller programs and to remove the complexity of selling to the government.

Introduction – Erik Heinrich, Customer Engagement Manager

Erik leverages his SLED customer experience to help align Ruckus Wireless solutions and messaging with the needs of SLED technology decision-makers in face-to-face engagements, speaking engagements, web seminars and marketing collateral.


An SBC is NOT Required for a WebRTC Gateway

by Jim Machi January 26, 2015 Technology

A session border controller (SBC) is not required for a WebRTC gateway. That might be a strange statement considering most of the industry has assumed an SBC is necessary for successful WebRTC scenarios. Why would the industry make that mistake? Because an SBC is basically an IP-to-IP translation node, and the WebRTC and SIP worlds […]

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WebRTC – A Traveler’s Best Friend

by Jim Machi January 22, 2015 Technology

A traveler has been sitting at the airport for four hours, waiting anxiously for his plane to show up, when the gate agents relay the bad news: his flight to Paris has been cancelled. Within seconds, the massive line takes shape. Dozens of fellow travelers hound the gate agents, each hoping and praying that they […]

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Does My Application Require a Session Border Controller (SBC) or a Gateway?

by Philip Weeks January 7, 2015 Enterprise

When working in a modern Voice over IP environment, we often come across questions regarding the type of appliance needed for a particular application.  In particular, we are asked when an SBC is required vs. a gateway. Both products perform similar functions.  That is, they take an input from one source and output it to […]

Session Border Controllers – Why are they necessary?

by Philip Weeks January 6, 2015 Business

Session Border Controllers (SBCs) are increasingly necessary in modern Voice Over IP environments due to provider requirements and customer needs. These are typically grouped into three primary areas: Security Routing Media conversion (transcoding) Protocol normalization Let’s look at each of these in turn. The term “security” encompasses many concepts, but it primarily boils down to […]