We were very fortunate to have Roy Spence, Author and CEO of GSD&M, speak at the 2011 ScanSource POS & Barcoding North America Partner Conference. This is the full video of his 60-minute Keynote on purpose. Watch it all of the way through, it is great.
You can learn more about Roy Spence and his book from his website, http://www.itsnotwhatyousell.com.
ROY SPENCE is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company. Under Roy’s leadership and their Purpose-based Branding™ philosophy, the agency has helped grow some of the world’s most successful brands and has used their talents to make a difference in communities around the country and the world.
Roy has been named Ad Man of the Year and Idea Man of the Century and has been interviewed by The Wall Street Journal, USA Today, The New York Times, BusinessWeek, U.S. News & World Report, Esquire, Fast Company, INC. and FORTUNE for his perspectives on advertising, marketing and finding and fulfilling an organization’s purpose. A popular keynote speaker, he regularly addresses audiences from throughout the business, government and nonprofit communities.Learn more about this topic at scansource.com >