We were very fortunate to have Roy Spence, Author and CEO of GSD&M, speak at the 2011 ScanSource POS & Barcoding North America Partner Conference. This is the full video of his 60-minute Keynote on purpose. Watch it all of the way through, it is great.
You can learn more about Roy Spence and his book from his website, http://www.itsnotwhatyousell.com.
ROY SPENCE is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company. Under Roy’s leadership and their Purpose-based Branding™ philosophy, the agency has helped grow some of the world’s most successful brands and has used their talents to make a difference in communities around the country and the world.
Roy has been named Ad Man of the Year and Idea Man of the Century and has been interviewed by The Wall Street Journal, USA Today, The New York Times, BusinessWeek, U.S. News & World Report, Esquire, Fast Company, INC. and FORTUNE for his perspectives on advertising, marketing and finding and fulfilling an organization’s purpose. A popular keynote speaker, he regularly addresses audiences from throughout the business, government and nonprofit communities.
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One of the best speakers I’ve heard! Roy gave a great message about the focus and purpose one should have about their passion and how it can make your business better! So glad I was able to hear it!
It was so good. Thank you ScanSource for that.
If you want to show others the “Hallelujah song” video see it here:
http://www.youtube.com/watch?v=T2NEU6Xf7lM
Thanks for the reminder on that! I will post that in it’s own blog too!