I have been speaking about Session Initiation Protocol (SIP) for over two years. In that time, I have come to realize the inevitability of SIP in business and consumer communications. What I mean by that is, I have come to realize that in order to take the next logical step in HOW we communicate we needed a solution to the problems caused by recent social and economic change.
The Problem of Social Change
In the last 10 years, we have seen explosive growth in the use of the Internet driven in large part by the coming of age of what I like to refer to as the “Social Generation”. These Gen-“Texters” have shaped significant social marketing changes and are currently altering the landscape of business communications. Their need for immediate and condensed communications is showing business and IT thought leaders the efficiency these modes of communications can bring to business operations. SIP’s role in delivering these tools has become an essential element of today’s modern business and IT strategies. Having the ability to simultaneously support traditional (older) technologies, as well as providing an environment for newer more intelligent applications, is a key benefit of SIP, making it both indispensible and inevitable in the process of social change.
The Problem of Economic Change
Every generation seems to have a unique economy that drives purchasing behaviors. Ours is unique in that we were already in the midst of making a purchasing change with the advent of the Internet when we were thrust into the nearly simultaneous collapse of the Banking, Automobile and Housing industries. As the scarcity of money increased, there needed to be newer ways to drive greater efficiency in business operations. The “Do More with Less” slogan became “Do Everything with Almost Nothing”. Since bandwidth is a key element in the efficiency equation, the need to consolidate it and use it more efficiently has become a priority in nearly every industry throughout the world. SIP’s role in bandwidth consolidation places it on the top of the list for businesses looking to weather this economic storm and emerge on the other side of it with lower spending and improved service delivery.
Each of these elements proves my statement of the inevitability of SIP. It was delivered at just the right time, solving just the right problems and opening up new avenues of thought leadership in business and IT operations.Learn more about this topic at scansourcecatalyst.com >