by Wendy Thacker September 17, 2010 BusinessI have a confession to make. I recently attended a web seminar event, and I did not pay attention. Yes, I am well aware that I should have paid attention but truthfully the event was long and dull. So, I thought it would be prudent to share some of my favorite tips with you. What [...]
by Jami Mullikin August 25, 2010 BusinessI recently heard Steve Knox, CEO of Proctor & Gamble’s word-of-mouth marketing group Tremor, reference social media for B2B in a presentation at #FireSessions. He said, “Before you ask is social media relevant in B2B, let me ask you if your customers are humans?” This is a critical point-of-view to understand that people are still [...]