marketing

Today, Tomorrow, and In-Between: Skype for Business Observations with Fortune 50 companies

by Jenna Watts March 28, 2016 Business
AudioCodes

Trying to kill 12 hours of transatlantic flight back to Israel from Enterprise Connect 2016 at Orlando, I decided to recap my top three observations about Skype for Business from spending time with some of our largest customers. During the show, I sat down with one of the world’s largest energy companies, one of the biggest […]

Why customers abandon your shopping cart

by Amanda Williams September 21, 2015 Business

It should be a crime to put something in your shopping cart, and then just leave. But I cannot tell a lie, I do it. Mostly from buyer’s guilt – where I’m not 100% sure if it’s justified as a need – or if my husband will find it hidden in my closet and lecture […]

Off the Ground & Into the Cloud

by Bradley Carson August 27, 2015 Business

This past month, ScanSource showcased its Cloud capabilities as a sponsor of this year’s CompTIA ChannelCon 2015 event in downtown Chicago. To no surprise, the talk of the town, or show rather, was about…you guessed it…the cloud. What did come as a surprise, however, was seeing just how many people are so split on cloud. […]

Get Ready To Merge Your Marketing

by Amy Fitch August 19, 2015 Business

If you’ve ever tried telemarketing, you might have found that it started some great conversations. I’m sure that you’ve sent out some emails that may have gotten a few opens and click-throughs. But have you really thought about the importance of putting the two together? How can you further use the email and telemarketing efforts […]

Does your logo really matter?

by Amy Fitch August 12, 2015 Business

Let’s be honest… we all are guilty of judging a book by its cover. When looking for a new book, I usually pick it up, check out the cover, then decide whether or not it’s worth my time to crack open the pages and read further. Believe it or not, prospective customers use the exact […]

Someone is after your customers

by Amanda Williams April 7, 2015 Marketing

Cold Hard Fact: Someone is out to get your customers. You might be surprised by how many resellers tell me that they don’t need marketing for their business.  Or maybe not, because maybe you are there yourself!  It’s almost always the same story.  A small start-up company, with a highly technical background has been finding […]

The Struggle Is Real – hiring vs. outsourcing vs. DIY marketing

by Amanda Williams March 23, 2015 Marketing

Word-of-mouth has gotten your business this far, but you’ve come to a point where you want to take your business to the next level and that requires marketing. But you are a small business, and the thought of additional costs is stressful. Should you hire a Marketing Manager and risk the overhead? Should you outsource […]

Telemarketing Tip Sheet

by Amy Fitch November 25, 2014 Business

The other day I received a phone call from a telemarketer. Working in marketing, I understand the process and purpose of telemarketing, so I usually give these callers a chance to pitch whatever they might be calling about. With this call, though, I lost interest in the first few seconds. Know why? Because I could […]

10 Statistics That Can Help You Increase Your Email Marketing

by Amanda Williams September 16, 2014 Business

Many people think of email blasts as a quick and cheap method of getting their message out and driving leads, but the reality is that email blasts need just as much thought and time put into them as any other marketing vehicle. And that includes researching and understanding your audience. While there is no one […]

April 2014 Discounts from ScanSource Services Group

by Amanda Williams April 1, 2014 Business
Avaya GreenCloud Polycom ShoreTel

ScanSource Services Group is FUELING your business with exclusive discounts to help you MAXIMIZE your business this year!  Check back each month for new discounts.  Read about the April discounts below: CLOUD SERVICES Get an extra 2% discount when you sign a new Green Cloud deal through ScanSource Services Group!  Green Cloud Technologies is a […]