marketing

Get Ready To Merge Your Marketing

by Amy Fitch August 19, 2015 Business

If you’ve ever tried telemarketing, you might have found that it started some great conversations. I’m sure that you’ve sent out some emails that may have gotten a few opens and click-throughs. But have you really thought about the importance of putting the two together? How can you further use the email and telemarketing efforts […]

Does your logo really matter?

by Amy Fitch August 12, 2015 Business

Let’s be honest… we all are guilty of judging a book by its cover. When looking for a new book, I usually pick it up, check out the cover, then decide whether or not it’s worth my time to crack open the pages and read further. Believe it or not, prospective customers use the exact […]

Someone is after your customers

by Amanda Williams April 7, 2015 Marketing

Cold Hard Fact: Someone is out to get your customers. You might be surprised by how many resellers tell me that they don’t need marketing for their business.  Or maybe not, because maybe you are there yourself!  It’s almost always the same story.  A small start-up company, with a highly technical background has been finding […]

The Struggle Is Real – hiring vs. outsourcing vs. DIY marketing

by Amanda Williams March 23, 2015 Marketing

Word-of-mouth has gotten your business this far, but you’ve come to a point where you want to take your business to the next level and that requires marketing. But you are a small business, and the thought of additional costs is stressful. Should you hire a Marketing Manager and risk the overhead? Should you outsource […]

Telemarketing Tip Sheet

by Amy Fitch November 25, 2014 Business

The other day I received a phone call from a telemarketer. Working in marketing, I understand the process and purpose of telemarketing, so I usually give these callers a chance to pitch whatever they might be calling about. With this call, though, I lost interest in the first few seconds. Know why? Because I could […]

10 Statistics That Can Help You Increase Your Email Marketing

by Amanda Williams September 16, 2014 Business

Many people think of email blasts as a quick and cheap method of getting their message out and driving leads, but the reality is that email blasts need just as much thought and time put into them as any other marketing vehicle. And that includes researching and understanding your audience. While there is no one […]

April 2014 Discounts from ScanSource Services Group

by Amanda Williams April 1, 2014 Business
Avaya GreenCloud Polycom ShoreTel

ScanSource Services Group is FUELING your business with exclusive discounts to help you MAXIMIZE your business this year!  Check back each month for new discounts.  Read about the April discounts below: CLOUD SERVICES Get an extra 2% discount when you sign a new Green Cloud deal through ScanSource Services Group!  Green Cloud Technologies is a […]

Make Your Case – New Avaya Case Studies for the Scopia Solutions!

by Miranda Barrett August 27, 2013 Marketing
AvayaRadvision

The Avaya Radvision video solutions are continuing to heat up the marketplace.  How so?  Well, did you know InfoTech gave Avaya a Champion rating in their recent Vendor Landscape report for UC and Video Conferencing?   And let’s not forget the new Avaya Video Collaboration for IP Office, video at an SME price!  Plus, the most […]

Brand360°™ Campaigns

by Amanda Williams July 18, 2013 Business

Chances are that your business falls into one of the following scenarios: Marketing?  I’m no expert, where do I begin? I think about marketing all the time, but budgets are tight right now. I have Vendor marketing funds, but no time to execute so I lose my funds all the time. I have a dedicated […]

Can I eat your website?

by Amy Fitch May 8, 2013 Business

When I was in school, I went back and forth between wanting to pursue a career in journalism, or one in psychology. When I realized my indecisiveness was due to my desire to do both (and neither – talk about indecisive!) at the same time – I found marketing. They’re a lot closer than you’d […]