Maximize Your Lead Potential

by Jim Sevier on November 21, 2012 · 0 comments

in Business,Sales,ScanSource Catalyst

The leads you have are telling you more than you are listening to.

We spend a significant portion of our selling time identifying, qualifying and closing leads.  It is an effort that can be expensive in both the seller’s time and the cost of purchasing and developing a lead.

What if there was a way to extend the value of the leads you obtain by increasing their quality and their quantity?

Introducing: Lead School

Lead School delivers education on the process of locating, developing and expanding a sales lead.  Lead School challenges the concept that a lead is a person.  Instead of locating a person and then selling them a solution, Lead School teaches how to start with a solution and match those characteristics to specific audiences and business initiatives.  This accomplishes two things:

  1. Creates a cohesive selling message prepared in advance for each target audience
  2. Allows you to reach multiple contact points in the same lead with custom messages for each contact

The result is that you have better control of the message and more empirical data on the relevance of the solution to each lead target.

Lead School is happening NOW!

Lead School is currently underway and it also offers the opportunity for additional education in live, web seminar and virtual collaboration environments.  Simply contact your Catalyst Telecom Sales or Business Development Rep to set up a meeting.

Take the first step towards a broader and more targeted reach for your message and sign up for Lead School today.


This post was written by

Jim Sevier is the CEO of Convergence Readiness, Inc. and when he’s not speaking or advising on convergence is doing his best to keep up with this fast paced and exciting industry.

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