Is the Business Card Dead?

by Wendy Thacker on March 28, 2011 · 0 comments

in Business,Marketing

Oh Mr. Darcy. I recently enjoyed watching Pride & Prejudice on television the other evening. I’m a sucker for a romantic period flick. Colin Firth’s Fitzwilliam Darcy always steals my heart as he tries to woo Elizabeth Bennet in his awkward, uncomfortable way. If you haven’t read the novel or seen the film, it’s definitely worth a look.

Watching the movie got me thinking about the age old tradition of the calling card. According to Wikipedia, the calling card was first introduced in China in the 15th Century and later used in society in Europe around the 18th Century. It was traditionally passed between servants to announce the arrival of a lady or nobleman. It contained basic information like a name and sometimes a coat of arms.

As time went by the calling card morphed into the current business card used today. The business card usually contains not only a person’s name, but their company and contact information as well. In fact, mine also contains social media handles to ensure that I have a contact method for every type of individual I may encounter.

While I have business cards of my own, I do have a confession to make. I never (I mean never) keep them. I always load the contact information into Outlook and dispose of the card. It’s just too much fuss to flip through the Rolodex every time I need to call or email someone. I guess you could call me a virtual card (vcard) user. So that begs the question, is the business card dead? Do you currently use business cards? Do you see them going away anytime soon? Do you too trash the cards? I’m interested to hear your opinion on the topic. Do tell?

This post was written by

Wendy Thacker is a Merchandising Director at ScanSource Security. She has 20 years of experience In sales and marketing, 17 in distribution, and is a regular contributor to The Source on marketing, business planning and social media.

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