Exciting Times Straight Ahead – The Path to a Stronger Avaya Continues

by Cory Patrick on June 14, 2017 · 0 comments

in Business,Networking,Press Releases,ScanSource Catalyst,Technology

For those of you who have been in the telecommunications space as long as we have, you undoubtedly know about some of the twists and turns that the industry has made over the years. From consolidations and acquisitions to divestitures and liquidations, it’s never been a dull moment for those of us in the channel.

A lot of Avaya partners, like you, might be trying to understand what impact the early CY17 restructuring efforts will have as Avaya moves into the next phase of their company’s history. While it might at first glance look daunting, the main purpose of the January 2017 Chapter 11 filing was to enable Avaya to restructure/recapitalize the company and was not a reflection on lack of strength in Avaya’s operations, business model, or even solutions (in fact, Avaya continued to receive industry accolades during the restructuring). It was, in essence, a critical step in Avaya’s ongoing transformation to a successful software and services business, and empowered Avaya to continue their focus on leading the way to a new era of customer and team engagement solutions. Learn more about Avaya’s Strong Now, Stronger in the Future anthem here.

With the latest announcement that Extreme Networks was confirmed as the successful bidder for Avaya’s Networking business, we’re getting an even clearer picture of what the next chapter of Avaya will look like. The combination of Avaya Networking, Extreme, and Extreme’s planned acquisition of Brocade represents a formidable, capable and highly innovative networking powerhouse with more than $1B in revenue and #3 market share in the networking space. Plus, it enables Avaya to continue to focus on their core UC and CC business (as well as adjacent growth markets, including real-time communications and cloud) to help drive the full potential of digital transformation. A win-win for the vendors and the partner community!

So what’s the best part about all of these changes? As your value-added global technology solutions provider, ScanSource Catalyst is the constant. We’re always here to help you understand how all of these changes impact your business and give you valuable insight on market trends, new solutions, and other opportunities we’re seeing on the horizon. We care deeply about our partners’ success and are constantly evolving our line card, service offerings, and more to fill in the gaps and help our partners grow. We’re excited about the future of Avaya, and always welcome the opportunity to discuss that with existing partners and prospects!

Want to better understand how the Avaya Networking sale to Extreme Networks will impact you and/or how ScanSource Catalyst can help you grow your business, reach out to us!

This post was written by

Cory Keene Patrick is a Product Manager and Onboarding & Enablement Specialist at ScanSource in Greenville, SC. She has over 5 years of experience in B2B communications, marketing, and product management and is a regular contributor to The Source.

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