It’s that time… time to select your future customers. Tradeshows, search engine optimization, word-of-mouth; all are useful, but all are indirect. You make the investment; you’re in all the right places – then you wait, hoping the next big customer finds you. Lacking a strategic, direct approach to growing your business, you are destined to playing the waiting game. Our suggestion – choose your future customers.
Do your top ten customers reflect the type of customers you want to do business with in the future? If so, spend some time listing the characteristics or traits that you’d use to describe them – size, market segment, location; and develop a list of prospects that look like them. Keep the number of prospects on your target list to a manageable number and be sure to target those organizations that represent high potential for your organization.
With today’s technology, there are a number of reliable sources to help you build your list. Take some time to verify the quality of the list, refine it and then organize the information for use.
This video will give you some easy to use tips on building a quality target list. Isn’t it time to choose your future customers?