Sales is the cornerstone of your business. We’ve created this section to help VARs, resellers, solution providers, integrators, business partners and dealers have access to everything related to increasing revenue, improving profits and making money. Here is where you’ll find free sales tips, advice and sales training, as well as selling tools and resources to help you increase your sales effectiveness.

It’s time your video surveillance was as smart and easy as your other tech gadgets, don’t you think?

by Jake Shehan April 8, 2013 Business

With all of the advancements in the network video market over the past several years, our friends at Axis Communications continue to push the envelope as the market continues to migrate from analog to network-based solutions. In the spring of 2012, they released Axis Camera Companion, and in just a years’ time they have had […]

Maximize Your Lead Potential

by Jim Sevier November 21, 2012 Business

The leads you have are telling you more than you are listening to. We spend a significant portion of our selling time identifying, qualifying and closing leads.  It is an effort that can be expensive in both the seller’s time and the cost of purchasing and developing a lead. What if there was a way […]

Flipping Your Funnel

by Melissa Andrews September 27, 2012 Business

Joseph Jaffe, author and founder of Evol8tion, a marketing agency, entertains and informs about a new way to approach marketing for business growth. Learn more about flipping the funnel.

The Retail Supply Chain in the New Economy

by Nathan Lord September 24, 2012 AIDC
Thumbnail image for The Retail Supply Chain in the New Economy

ScanSource POS & Barcoding invites you to attend a very important and informative symposium: The Retail Supply Chain in the New Economy presented by Datalogic ADC. (Did I mention it’s FREE?) During the past few years, there have been dramatic local and international economic events that have affected supply chain operations throughout the country. We […]

Engage Your Audience Through Video

by Amanda Williams September 4, 2012 Business

Did you know that featuring a video on your homepage increases your chances of showing up in a Google search by more than 50%? Video is one of the fastest-growing social trends, and it’s a valuable way to convey your message to your target audience. Finding content, equipment, on-screen talent and funds for the video […]

Sales & Marketing Strategy Conclusion: Frequently Asked Questions

by Business Management Series March 30, 2012 Business

What are some ways that I can quickly increase sales? This is a tough question that is very dependent on your business. There are many ways to both motivate your customers and to motivate your internal sales force. Increasing sales is a general term; you must first set a goal of how you wish to […]

Sales & Marketing Strategy Chapter Nine: Profit Corp Case Study: Implementing Sales Strategy

by Business Management Series March 9, 2012 Business

John Smith realized that the three people he has in his organization would have to wear many organizational hats. He sat down and wrote his business goals and objectives and developed a strategy for sales growth which included the infrastructure needed to support sales. His overall milestone is to secure 25% of the Miami-Dade Metro […]

Sales & Marketing Strategy Chapter Eight: Developing a Strategic Marketing Plan – Part 2

by Business Management Series March 2, 2012 Business

Step 4: Develop a marketing mix and choose your vehicles Your marketing mix is a strategic lineup of marketing vehicles designed to drive your customers to action and to achieve company objectives. Dr. Ralph F. Wilson, an e-commerce consultant said, “A business can’t rely on just one marketing approach, but must develop a whole spectrum […]

Sales & Marketing Strategy Chapter Eight: Developing a Strategic Marketing Plan – Part 1

by Business Management Series February 24, 2012 Business

Step 1: Market Research Regardless of how much you plan on investing in your marketing strategy, you should always build a pool of intelligence and useful data that will aid you in developing your strategy. This is called market research. You can implement market research in a number of ways, but there two general overviews […]

Sales & Marketing Strategy Chapter Seven: Let One Hundred Flowers Bloom

by Business Management Series February 24, 2012 Business

Referrals can lower costs, enhance existing customer relationships and build your customer base. Referrals are often passed by advocates or evangelists that you have impressed and satisfied; which means that it is equally important to provide the same level of service to the referred party. If you perform a good service and the client agrees […]