Marketing

Marketing is the best way to extend your reach to prospective and current customers. This is your resource of marketing ideas for VARs, resellers, solution providers, integrators, business partners and dealers who are marketing a business. Read our blog posts to help improve your next marketing campaign. Topics include direct mail marketing, e-mail marketing, advertising, social media, branding, telemarketing, Personalize URL (PURL) campaigns, trade show presence, event planning, press releases and more. Learn about the stages of developing a marketing plan, how to begin marketing research, creating a marketing strategy and more.

Sales & Marketing Strategy Chapter Three: Understanding The Sales Cycle – Part 1

by Business Management Series January 13, 2012 Business

Every organization’s sales cycle will be different to some degree. This is due to the nature of the products or services that are sold. For instance, the sales cycle for reselling components (which is typically a turn-around sale) is usually dramatically different then a server sale (which typically has a longer sales cycle). It is [...]

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Sales & Marketing Strategy Chapter Two: Building a Sales Team

by Business Management Series January 6, 2012 Business

Your organization will fail without a solid sales team (even if that means that you are the sales team). Your sales team is the front line for advocating your company and establishing relationships with both your customers and your prospects. The development of a solid sales team is essential for your growth and survival. Defining [...]

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It’s 2012 … Are You Ready to Grow your Business?

by Aimee McGrath January 3, 2012 Business

So What’s the Plan? You made it through the holidays! Resolutions have been made and 2012 is upon us! Hopefully you started thinking about your marketing plans for 2012 last year; if not, here are some ideas to help get you started… We are social beings and people want face time… not just emails and [...]

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Sales & Marketing Strategy Chapter One: Business Goals and Objectives

by Business Management Series December 2, 2011 Business

Aligning your business goals, objectives and personal goals is essential to the success of your organization. It is virtually impossible to run a company without a plan, but a plan is useless without objectives and milestones. As previously stated, you should always develop your strategy with the end in mind. Setting your business goals and [...]

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Sales and Marketing: An Introduction to Sales and Marketing

by Business Management Series November 25, 2011 Business

In this step, we will discuss how to define your sales and marketing strategy for your business. We will determine how your sales infrastructure and marketing plan relate to your overall business growth strategy. Now that you have a solid foundation for your goals and have a clear definition of how you will handle the [...]

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Feed Your Mind, Fulfill Your Dreams: A Conversation with Bestselling Author Tim Sanders

by Melissa Andrews November 9, 2011 Business
Thumbnail image for Feed Your Mind, Fulfill Your Dreams: A Conversation with Bestselling Author Tim Sanders

Tim Sanders is a well-known author, business expert and keynote speaker.  His zeal for life and passion for positivity are evident in his speeches and his writings.  We recently had the opportunity to speak with Tim and asked him how he continues to feed his body and soul with the positive food of life and [...]

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Is Culture a Competitive Advantage?

by Mark Olson October 17, 2011 Business

Herb Kelleher’s (retired CEO of Southwest Airlines) definition of culture is, “What the employees are doing when the boss isn’t looking.” For me, that says it all. What are your organization’s employees doing when the boss isn’t looking? Does their behavior change, or not? If you’ve read about Southwest Airlines, you’d know they have been [...]

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It’s Beginning to Look a Lot Like The Holidays

by Amanda Huffman October 11, 2011 Marketing

Has anyone else noticed that the stores are promoting the Holiday items earlier and earlier each year?  I was in my favorite store in mid-August, shopping for some new scented lotions, when I noticed that the entire back of the store was promoting Halloween.  Halloween!  In August?!  I thought to myself, I guess it’s time [...]

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Thinking “Outside of the Box”: Giving your customers what they want!

by Aimee McGrath September 29, 2011 Business
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It’s a phrase you’ve probably heard before, but what does “out of the box” thinking mean? When it comes to marketing and lead generation, it means going beyond the normal, typical campaigns that can be costly and sometimes ineffective when executed without any creativity. How do you go about getting the attention you are looking [...]

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Video: Roy Spence – What’s Your Purpose?

by The Source September 21, 2011 Business

We were very fortunate to have Roy Spence, Author and CEO of GSD&M, speak at the 2011 ScanSource POS & Barcoding North America Partner Conference. This is the full video of his 60-minute Keynote on purpose. Watch it all of the way through, it is great. You can learn more about Roy Spence and his [...]

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