If you haven’t heard the name Greg Aiken, you will. Greg is a Partner Marketing Manager who was recently featured in RSPA’s The How-To-Guide for Marketing. According to Greg, the secret to effective marketing begins with the approach. He has his approach nailed down to a science, which is helping ShoreTel partners achieve success each […]
Marketing is the best way to extend your reach to prospective and current customers. This is your resource of marketing ideas for VARs, resellers, solution providers, integrators, business partners and dealers who are marketing a business. Read our blog posts to help improve your next marketing campaign. Topics include direct mail marketing, e-mail marketing, advertising, social media, branding, telemarketing, Personalize URL (PURL) campaigns, trade show presence, event planning, press releases and more. Learn about the stages of developing a marketing plan, how to begin marketing research, creating a marketing strategy and more.