Marketing

Marketing is the best way to extend your reach to prospective and current customers. This is your resource of marketing ideas for VARs, resellers, solution providers, integrators, business partners and dealers who are marketing a business. Read our blog posts to help improve your next marketing campaign. Topics include direct mail marketing, e-mail marketing, advertising, social media, branding, telemarketing, Personalize URL (PURL) campaigns, trade show presence, event planning, press releases and more. Learn about the stages of developing a marketing plan, how to begin marketing research, creating a marketing strategy and more.

What is MSRP?

by Jolene Pierangeli March 26, 2015 Business
Dialogic

What is MSRP? What are the advantages? Message Session Relay Protocol (MSRP) is a protocol for text or multimedia instant messaging (SMS), which exchanges a series of related instant messages across an IP Network in the context of a session. There are many ways to do messaging, but MSRP offers some unique advantages like: Transmission […]

SmartPhoneMan and His Interaction with Media Servers on St. Patrick’s Day

by Jim Machi March 26, 2015 Business
Dialogic

Last week we made it about halfway through SmartPhoneMan’s day. Let’s finish his day. Right now, he’s in a rush to get home for the fantasy baseball draft. Everyone is scattered across the country and uses different methods to call in – people call in from POTS phone, though not as many as the year […]

The Latest Look at Media Servers

by Jim Machi March 25, 2015 Business
Dialogic

We’re delighted with the informative byline article that our own, Jim Machi, senior vice president of product management and marketing at Dialogic, had published in Internet Telephony recently. A true thought leader, Jim has been publishing articles on telecomm infrastructure and technology for over a decade, and just in case you missed his latest piece […]

The Struggle Is Real – hiring vs. outsourcing vs. DIY marketing

by Amanda Williams March 23, 2015 Marketing

Word-of-mouth has gotten your business this far, but you’ve come to a point where you want to take your business to the next level and that requires marketing. But you are a small business, and the thought of additional costs is stressful. Should you hire a Marketing Manager and risk the overhead? Should you outsource […]

A Journey to Media Server Enlightenment

by Jeremy Burton March 17, 2015 Business
Dialogic

Dialogic has introduced an ongoing video blog series titled, “A Journey to Media Server Enlightenment”.  This blog series will discuss various topics surrounding Dialogic’s PowerMedia™ XMS  software-based media server including overviews on developing, testing and deploying media processing solutions. Dialogic’s PowerMedia™ XMS is a powerful next-generation software media server that enables standards-based, real-time multimedia communications solutions […]

Why Would Any Network Need to Support Transcoding and Transrating?

by Hamid Bahadori March 16, 2015 Business
Dialogic

How do you take a sample of analog voice and digitize it? This is what a codec basically does, and there are several different codec flavors used in telecommunications networks to transport voice and video across IP networks. What is the reason for this multitude of coding/decoding (thus the term codec) approaches? The way that […]

UCC Professionals Need AV Integrators… and Vice Versa

by Jimmi Leigh Griffin March 12, 2015 Business

I just came across a white paper published by InfoComm International that immediately caught my attention.  The paper’s title is “The Role of the Audiovisual Industry in Unified Communications and Collaboration.”  Considering we have a targeted focus within the ScanSource Communications business unit on both the Pro AV and the UC technology segment I thought […]

Media Servers Will Play an Increasingly Important Role for Telco Apps

by Jim Machi March 11, 2015 Cloud Computing
Dialogic

Media servers play an important role in enabling many of the real-time communications applications many of us use every day. When you retrieve a voice mail, have an email read back to you while in the car or get on a conference call, a media server is involved. Media servers provide the back-end voice and/or […]

ScanSource Communications is the only distributor to offer ShoreTel Premises and Cloud Solutions!

by Donna Cooley March 11, 2015 Business
Thumbnail image for ScanSource Communications is the only distributor to offer ShoreTel Premises and Cloud Solutions!

ScanSource Communications is the only distributor to offer ShoreTel Premises and Cloud Solutions. ScanSource Communications, a leading value added distributor of communications products and a sales unit of ScanSource, Inc., today announced it is now offering ShoreTel Sky, a secure hosted Voice over IP (VoIP), unified communications (UC) service. By working with ScanSource Communications, resellers […]

Why Carriers and WebRTC Don’t Have to be the Same Magnet Polarization and Can be Partners Part II

by Jeremy Burton March 4, 2015 Business

Last week, I started exploring why WebRTC is interesting for carriers and wrote about extending existing applications with WebRTC to keep the offerings fresh.   But WebRTC may also be a way to compete with OTT apps that are riding on top of their network.   Apps that are free and don’t provide revenue to the carriers. […]