The other day I received a phone call from a telemarketer. Working in marketing, I understand the process and purpose of telemarketing, so I usually give these callers a chance to pitch whatever they might be calling about. With this call, though, I lost interest in the first few seconds. Know why? Because I could […]
Marketing is the best way to extend your reach to prospective and current customers. This is your resource of marketing ideas for VARs, resellers, solution providers, integrators, business partners and dealers who are marketing a business. Read our blog posts to help improve your next marketing campaign. Topics include direct mail marketing, e-mail marketing, advertising, social media, branding, telemarketing, Personalize URL (PURL) campaigns, trade show presence, event planning, press releases and more. Learn about the stages of developing a marketing plan, how to begin marketing research, creating a marketing strategy and more.