CRN®, a brand of The Channel Company, has once again recognized ShoreTel among an elite subset of companies that offer solution providers the best partnering elements in their channel programs. For the third consecutive year – and fifth time overall – CRN has awarded ShoreTel a 5-Star rating in its annual Partner Program Guide. The […]
Marketing is the best way to extend your reach to prospective and current customers. This is your resource of marketing ideas for VARs, resellers, solution providers, integrators, business partners and dealers who are marketing a business. Read our blog posts to help improve your next marketing campaign. Topics include direct mail marketing, e-mail marketing, advertising, social media, branding, telemarketing, Personalize URL (PURL) campaigns, trade show presence, event planning, press releases and more. Learn about the stages of developing a marketing plan, how to begin marketing research, creating a marketing strategy and more.