Thinking about the cloud in a literal context, perception probably has you thinking of darkness, rain, and gloominess. A lot of resellers today would say that is still how they feel about cloud technology. Why are some partners so hesitant to adopt cloud services into their business portfolio? In my opinion it is because they […]
Marketing is the best way to extend your reach to prospective and current customers. This is your resource of marketing ideas for VARs, resellers, solution providers, integrators, business partners and dealers who are marketing a business. Read our blog posts to help improve your next marketing campaign. Topics include direct mail marketing, e-mail marketing, advertising, social media, branding, telemarketing, Personalize URL (PURL) campaigns, trade show presence, event planning, press releases and more. Learn about the stages of developing a marketing plan, how to begin marketing research, creating a marketing strategy and more.