Marketing

Marketing is the best way to extend your reach to prospective and current customers. This is your resource of marketing ideas for VARs, resellers, solution providers, integrators, business partners and dealers who are marketing a business. Read our blog posts to help improve your next marketing campaign. Topics include direct mail marketing, e-mail marketing, advertising, social media, branding, telemarketing, Personalize URL (PURL) campaigns, trade show presence, event planning, press releases and more. Learn about the stages of developing a marketing plan, how to begin marketing research, creating a marketing strategy and more.

Start The Transition to Cloud PBX Today!

by Kim Posey February 5, 2016 Business
AudioCodes

By Jenna Watts One of the biggest challenges today with the vision of transitioning to Microsoft’s recently released Cloud PBX revolves around matching business needs with available features. Although Cloud PBX is on a rapid pace to parity with Skype for Business Server, some of the advanced features are only available on-premises for the foreseeable […]

What type of business meeting style fits you best?

by Jessica Duvall February 4, 2016 Business
ShoreTel

It’s common news that most people dread meetings. How many minutes do you spend getting the technology to work, how many people show up late, how many people are “off topic”… the list goes on and on..

What to expect at MWC 2016

by Jeremy Burton February 3, 2016 Business
Dialogic

By Jim Machi   The biggest, baddest (and I mean that in the best way possible!) communications show on the planet, Mobile World Congress, is only three weeks away.  What are we to expect to see there, at least from a perspective of messaging and marketing?  Typically this is the show where overboard on marketing is […]

Are Public Safety Mobile Apps a Good Idea?

by Jeremy Burton January 26, 2016 Business

By Alan Percy, Dialogic, Inc.   I recently posted a summary of a visit to Towson University on my NoJitter blog about how the university has deployed a WebRTC mobile application from SaferMobility to their students and faculty.  It’s an intriguing story that mixes the latest in WebRTC technology, location services, and public safety.  Interestingly, […]

What Would an IoT Service Provider Even Do?

by Jeremy Burton January 26, 2016 Business

By Jim Machi – Dialogic, Inc. The Internet of Things means everything is connected. All machines will have sensors and network connectivity that will allow them to communicate with each other and exchange data. It’s the thing that will take the world from having just smart phones to smart everything.  The CEO of Orange, Stephane […]

More Small Businesses Are Turning to Unified Communications

by Jessica Duvall January 22, 2016 Business
ShoreTel

SMBs have several weapons in their arsenal to address challenges – from developing new products and services, to cost cutting, to more aggressive hiring techniques. But they are also using technology to create an advantage. In fact, one of the most accessible and easily adoptable technologies – unified communications – also has high potential for […]

What are successful AV Integrators doing?

by Jimmi Leigh Griffin January 20, 2016 Business
Polycom

On November 30, AV Network released its annual Top 50 System Integrators list. Congratulations to all of our partners who are named here! Second, this article made us wonder, “What makes an AV integrator successful?” While many of these partners have developed their own brand of “magic,” industry research suggests there are a few common […]

Your Warehouse Customers Can Win – You Can’t Lose!

by Amanda Williams January 6, 2016 AIDC

As a reseller, your value rests in providing the best solutions possible to your end-user customers.  What better way to do that than to give your warehouse customer base the chance to win a best-in-class $100K warehouse automation solution from five technology supply-chain management solution leaders – Printronix, Datalogic ADC, Seagull Scientific, AccuSpeechMobile, and Foxfire […]

Go Beyond Expectations with ShoreTel

by Jessica Duvall January 6, 2016 Marketing

Selling ShoreTel through ScanSource Communications gives you the competitive advantage you’ve been waiting for – allowing you to take your sales to heights you may not have thought possible. Our promotion, Beyond Expectations, is continuing into 2016 and is designed to do exactly that: take you beyond your expectations by allowing you to go on […]

Services and Applications are the Jewels of NFV

by Jim Machi November 20, 2015 Business
Dialogic

As readers of this blog know, I have been travelling to conferences to attend, speak, and have in-depth discussions. One item I am talking about, and asking about, and interfacing with people about is NFV.  Everyone gets that NFV can reduce CAPEX and OPEX. The telcos get it, and believe me, the vendors get it […]