Marketing

Marketing is the best way to extend your reach to prospective and current customers. This is your resource of marketing ideas for VARs, resellers, solution providers, integrators, business partners and dealers who are marketing a business. Read our blog posts to help improve your next marketing campaign. Topics include direct mail marketing, e-mail marketing, advertising, social media, branding, telemarketing, Personalize URL (PURL) campaigns, trade show presence, event planning, press releases and more. Learn about the stages of developing a marketing plan, how to begin marketing research, creating a marketing strategy and more.

ScanSource Communications is coming to your city!

by Kate Menzer February 28, 2017 Closing the Deal
Barco Edgewater Plantronics Polycom

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Let our marketing team assist you with Polycom support – for FREE!

by Kate Menzer February 17, 2017 Marketing
Polycom

Are you looking for ways to boost your return on investment with Polycom marketing?  Polycom is offering partners like you countless tools to enhance your own brand through their PartnerConnect site.

ShoreTel Spotlight: Greg Aiken, Partner Marketing

by Jessica Duvall February 2, 2017 Business
ShoreTel

If you haven’t heard the name Greg Aiken, you will. Greg is a Partner Marketing Manager who was recently featured in RSPA’s The How-To-Guide for Marketing. According to Greg, the secret to effective marketing begins with the approach. He has his approach nailed down to a science, which is helping ShoreTel partners achieve success each […]

Goodbye, traditional workspace. Hello, future.

by Elizabeth Tarry January 20, 2017 Business
Polycom

The traditional office workspace as we’ve known it is dead. As is the career progression from interior cube space to private office to the corner with sweeping views. And for a new generation of millennial workers, it won’t be missed. Always mobile, connected, and looking to collaborate, they have a new way of working— and […]

ShoreTel Spotlight: Kyle DeWitt, Technical Services

by Jessica Duvall December 28, 2016 Business
ShoreTel

Have you ever wondered what Technical Services is and what kind of value it provides for you? For starters, Technical Services provides pre-sales support through solution engineering, design assistance and validation, as well as general technology advice. Our in-house expert and passionate problem solver, Kyle DeWitt, has been with ScanSource for 13 years. He began as a Technical Support […]

Marketing: How ScanSource Communications Can Help You

by Jessica Duvall November 11, 2016 Business
ShoreTel

ScanSource focuses on adding value to our ShoreTel resellers in many ways. We invest our time and energy in marketing and enablement programs for our partners, such as customized marketing packages, strategic marketing planning, lead generation and more. Here is a look at trends and hot tips to help you keep your marketing initiatives on […]

Barco and Polycom: Collaboration Solution

by Matthew Sekuras July 20, 2016 Business

Barco’s newest ClickShare models were a major point of interest at this year’s InfoComm! If you’re not familiar with Barco or how it complements Polycom’s RealPresence Group Series line, this post outlines how it can help create a complete unified collaboration solution. Last year, Barco was honored with Polycom’s Technology Partner Innovation Award and was […]

“The Great Market Reaction to MS Skype for Business Cloud Connector Edition”

by Jenna Watts June 20, 2016 Business
Catalyst Telecom ScanSource Communications

by Barry Spielman Why I shouldn’t have been Surprised Among the responsibilities I have in my marketing position at AudioCodes, I manage campaigns. So when I was asked to run a campaign for AudioCodes’ new appliance for Skype for Business Cloud Connector Edition, I treated it like I do any of the other campaign topics. […]

California Dreaming with ShoreTel

by Jessica Duvall June 14, 2016 Business
ScanSource Communications ShoreTel

Selling ShoreTel through ScanSource Communications gives you the competitive advantage you’ve been waiting for – allowing you to take your sales to heights you may not have thought possible. Our program, Beyond Expectations, does exactly that. Not only do our participants experience an average of 69% sales growth, they also get the chance to win […]

Most Forgotten App Development Best Practice

by Jeremy Burton June 8, 2016 Business
Dialogic ScanSource Communications

By Jim Machi   On April 19, Dialogic’s Alan Percy hosted a web seminar on “Application Development Best Practices.” To listen to the web seminar, please click here. While I was listening to that web seminar, I had my Product Management hat on. In my blogs, I typically write about what’s going on in the […]