Marketing

Marketing is the best way to extend your reach to prospective and current customers. This is your resource of marketing ideas for VARs, resellers, solution providers, integrators, business partners and dealers who are marketing a business. Read our blog posts to help improve your next marketing campaign. Topics include direct mail marketing, e-mail marketing, advertising, social media, branding, telemarketing, Personalize URL (PURL) campaigns, trade show presence, event planning, press releases and more. Learn about the stages of developing a marketing plan, how to begin marketing research, creating a marketing strategy and more.

ScanSource Services Group’s Email Best Practices (Part 2)

by Emily Joyner January 26, 2015 Marketing

In our last post, you learned why email marketing is worth the investment, now it’s time to learn how to create and execute a successful campaign. In this post, Part 2 of 3 of our Email Best Practices, you’ll find facts and figures that prove the importance of grabbing and keeping the attention of your […]

ScanSource Services Group’s Email Best Practices

by Emily Joyner January 20, 2015 Marketing

When it comes to executing an Email Marketing campaign, it’s all about understanding the basics. A successful campaign requires thought, understanding, and research. Here at the ScanSource Services Group, we understand that you need to focus on running your company, so we did the research for you. Below is Part 1 of 3 of our […]

More Happens. With ScanSource.

by Angela Diamantis January 8, 2015 Business

ScanSource Communications is excited to announce the launch of our new branding campaign “& MORE”. This platform boldly celebrates our commitment to providing MORE by helping our partners choose, configure, and deliver the industry’s best products across almost every vertical market in the US and Canada, Latin America and Europe. & MORE reinforces that we’re […]

Telemarketing Tip Sheet

by Emily Joyner November 25, 2014 Business

The other day I received a phone call from a telemarketer. Working in marketing, I understand the process and purpose of telemarketing, so I usually give these callers a chance to pitch whatever they might be calling about. With this call, though, I lost interest in the first few seconds. Know why? Because I could […]

10 Statistics That Can Help You Increase Your Email Marketing

by Amanda Williams September 16, 2014 Business

Many people think of email blasts as a quick and cheap method of getting their message out and driving leads, but the reality is that email blasts need just as much thought and time put into them as any other marketing vehicle. And that includes researching and understanding your audience. While there is no one […]

Distance Doesn’t Have to Be the Enemy

by Alex Britt September 10, 2014 Management

Every company with multiple locations knows that distance is the enemy. Whether you are trying to contact employees in the next state, opposite coast, or across the world, distance causes some major issues. A CEO will likely struggle to grow the company, drive business value, reduce costs, and attract and retain top talent if he […]

April 2014 Discounts from ScanSource Services Group

by Amanda Williams April 1, 2014 Business
Avaya GreenCloud Polycom ShoreTel

ScanSource Services Group is FUELING your business with exclusive discounts to help you MAXIMIZE your business this year!  Check back each month for new discounts.  Read about the April discounts below: CLOUD SERVICES Get an extra 2% discount when you sign a new Green Cloud deal through ScanSource Services Group!  Green Cloud Technologies is a […]

What Are Your Customers Saying About You?

by Phoebe Underwood February 18, 2014 Business
Thumbnail image for What Are Your Customers Saying About You?

Think you don’t need to implement customer surveys? Are you really sure you know what your clientele is saying about you? Customer satisfaction is the lifeblood of every company. Here are five reasons why businesses should gather and measure the satisfaction of their customers.

Tool Cool: Cisco’s “The SELL”

by Ashlee Dufek December 2, 2013 Business
Cisco

The SELL is an amazing online resource for Cisco partners to assist them in becoming more productive, knowledgeable, and competent in selling Cisco solutions.  The Sales Enablement Learning Lifecycle is divided into five key areas, making it super easy to navigate.

Have you moved your cheese lately?

by Amanda Williams November 6, 2013 Business
Thumbnail image for Have you moved your cheese lately?

Customers are commonly sharing concerns with me that they are finding their email blasts to be ineffective lately, and they want to give up on marketing.  My response?  “Move Your Cheese!”  That’s right.  I’m referring to “Who Moved My Cheese” by Spencer Johnson, a book about shaping your perspectives so that you can deal with […]