Marketing

Marketing is the best way to extend your reach to prospective and current customers. This is your resource of marketing ideas for VARs, resellers, solution providers, integrators, business partners and dealers who are marketing a business. Read our blog posts to help improve your next marketing campaign. Topics include direct mail marketing, e-mail marketing, advertising, social media, branding, telemarketing, Personalize URL (PURL) campaigns, trade show presence, event planning, press releases and more. Learn about the stages of developing a marketing plan, how to begin marketing research, creating a marketing strategy and more.

Barco and Polycom: Collaboration Solution

by Matthew Sekuras July 20, 2016 Business

Barco’s newest ClickShare models were a major point of interest at this year’s InfoComm! If you’re not familiar with Barco or how it complements Polycom’s RealPresence Group Series line, this post outlines how it can help create a complete unified collaboration solution. Last year, Barco was honored with Polycom’s Technology Partner Innovation Award and was […]

“The Great Market Reaction to MS Skype for Business Cloud Connector Edition”

by Jenna Watts June 20, 2016 Business
Catalyst Telecom ScanSource Communications

by Barry Spielman Why I shouldn’t have been Surprised Among the responsibilities I have in my marketing position at AudioCodes, I manage campaigns. So when I was asked to run a campaign for AudioCodes’ new appliance for Skype for Business Cloud Connector Edition, I treated it like I do any of the other campaign topics. […]

California Dreaming with ShoreTel

by Jessica Duvall June 14, 2016 Business
ScanSource Communications ShoreTel

Selling ShoreTel through ScanSource Communications gives you the competitive advantage you’ve been waiting for – allowing you to take your sales to heights you may not have thought possible. Our program, Beyond Expectations, does exactly that. Not only do our participants experience an average of 69% sales growth, they also get the chance to win […]

Most Forgotten App Development Best Practice

by Jeremy Burton June 8, 2016 Business
Dialogic ScanSource Communications

By Jim Machi   On April 19, Dialogic’s Alan Percy hosted a web seminar on “Application Development Best Practices.” To listen to the web seminar, please click here. While I was listening to that web seminar, I had my Product Management hat on. In my blogs, I typically write about what’s going on in the […]

IP Desk Phones – A Phone is Just a Phone Right?

by Jenna Watts June 7, 2016 Business
AudioCodes Catalyst Telecom ScanSource Catalyst ScanSource Communications ScanSource Security

by Ewan Haig Being nearly three months into my new role at AudioCodes, it’s been a steep learning curve given the breadth of products and markets we address. Before I started, I was curious as to why AudioCodes was making such significant investments in the IP phone range, given we were primarily known for more […]

The Growing Importance of VoWiFi

by Jeremy Burton May 24, 2016 Business
Dialogic

By Jim Machi VoWiFi is not new.  Many of us have been using VoIP through the likes of Skype or Lync for many years and VoWiFi through the mobile versions of these VoIP offerings.  In the context of this blog though, VoWiFi is about getting calls on your mobile phone number.  Since VoLTE is IP-based, […]

CRN Recognizes ShoreTel for Best Channel Partner Programs

by Jessica Duvall May 23, 2016 Business
ShoreTel

CRN®, a brand of The Channel Company, has once again recognized ShoreTel among an elite subset of companies that offer solution providers the best partnering elements in their channel programs. For the third consecutive year – and fifth time overall – CRN has awarded ShoreTel a 5-Star rating in its annual Partner Program Guide. The […]

5G Market Status

by Jeremy Burton May 5, 2016 Business

By Jim Machi Last week, I wrote about the status and projections of LTE subscriptions. So I figured I should do a brief update on 5G this week.  First of all, as I’ve written before, 5G is clearly in its hype phase.  It was all over MWC a couple of months ago.  Although there are no […]

Scaling Applications with Load Balancing – Using the Right Tool for the Job

by Alan Percy May 5, 2016 Business
Dialogic

Have you ever helped a friend with a home improvement or auto repair project and watched as your friend struggled with a screwdriver trying to pry something free? You think to yourself “gee, a crowbar or pry bar would be the right tool for the job, but since the screw driver is all he has, […]

ShoreTel Connect CLOUD Unified Communications Save Time and Money

by Jessica Duvall May 3, 2016 Business
ShoreTel

As more professionals and executives harness the power of constant connectivity by conducting business on smartphones, tablets, and laptops, ShoreTel Connect CLOUD helps businesses adapt to business in a technological age by keeping up with developments that allow instant communication. Just some of the ways ShoreTel Connect CLOUD unified communications benefit business include: Multi-device collaboration […]