Marketing

Marketing is the best way to extend your reach to prospective and current customers. This is your resource of marketing ideas for VARs, resellers, solution providers, integrators, business partners and dealers who are marketing a business. Read our blog posts to help improve your next marketing campaign. Topics include direct mail marketing, e-mail marketing, advertising, social media, branding, telemarketing, Personalize URL (PURL) campaigns, trade show presence, event planning, press releases and more. Learn about the stages of developing a marketing plan, how to begin marketing research, creating a marketing strategy and more.

CRN Recognizes ShoreTel for Best Channel Partner Programs

by Jessica Duvall May 23, 2016 Business
ShoreTel

CRN®, a brand of The Channel Company, has once again recognized ShoreTel among an elite subset of companies that offer solution providers the best partnering elements in their channel programs. For the third consecutive year – and fifth time overall – CRN has awarded ShoreTel a 5-Star rating in its annual Partner Program Guide. The […]

5G Market Status

by Jeremy Burton May 5, 2016 Business

By Jim Machi Last week, I wrote about the status and projections of LTE subscriptions. So I figured I should do a brief update on 5G this week.  First of all, as I’ve written before, 5G is clearly in its hype phase.  It was all over MWC a couple of months ago.  Although there are no […]

Scaling Applications with Load Balancing – Using the Right Tool for the Job

by Alan Percy May 5, 2016 Business
Dialogic

Have you ever helped a friend with a home improvement or auto repair project and watched as your friend struggled with a screwdriver trying to pry something free? You think to yourself “gee, a crowbar or pry bar would be the right tool for the job, but since the screw driver is all he has, […]

ShoreTel Connect CLOUD Unified Communications Save Time and Money

by Jessica Duvall May 3, 2016 Business
ShoreTel

As more professionals and executives harness the power of constant connectivity by conducting business on smartphones, tablets, and laptops, ShoreTel Connect CLOUD helps businesses adapt to business in a technological age by keeping up with developments that allow instant communication. Just some of the ways ShoreTel Connect CLOUD unified communications benefit business include: Multi-device collaboration […]

Top 10 Best Practices for Communications Application Developers – Tales from the Trenches

by Jeremy Burton April 28, 2016 Business
Dialogic

By Alan Percy You’ve been tasked with turning a great idea for a new communications application into a working product.  Seeming at first to be an insurmountable mountain of effort, there is panic as you realize the magnitude of the project and struggle getting your mind around the thousands of decisions and preparations that need […]

Migrating to Skype for Business Cloud PBX the Smart Way

by Jenna Watts April 22, 2016 Business

By Barry Spielman Moving towards Cloud PBX The rapid rise of Microsoft’s Skype for Business is a strong incentive for enterprises to consider deploying the popular Unified Communications suite. The Company’s most recent announcements regarding their online version and the replacement of on-premises based PBX with Cloud PBX are also compelling in a period in […]

From Zero to Hello World – The TADHack London Story

by Jeremy Burton April 19, 2016 Business
Dialogic

By Vince Puglia Imagine 5p.m. on a Friday, your boss asks you to write an application that can record WebRTC conversations and analyze the speech to identify specific keywords. Oh, and you don’t really have experience using real-time communications and your boss wants to see a demo by Monday… Besides wondering what ‘big-brother’ could do […]

RCS e-Invigoration Reality

by Jeremy Burton April 13, 2016 Business
Dialogic

By Jim Machi But will the hype this time be justified?  RCS has been slowly building momentum mostly because VoLTE has been slowly building momentum.  VoLTE is IP-based voice/video on an LTE / IMS network, and RCS adds IP-based messaging services that are also an evolution to legacy SMS and MMS messaging.  So it makes […]

Hello, Video. Where are you? I am here with WebRTC!

by Jeremy Burton April 13, 2016 Business Management Series
Dialogic

By Elhum Vahdat Video in real-time communications has been coming for a long time. Unfortunately, its hype came way before it should have.  Service Providers knew it had potential, but were never sure how to “sell” it (price, market, etc.).  Also, let’s not forget the discussions around the bandwidth requirements of video.  So what has […]

Here’s how the cloud is reshaping UC

by Karl Bateson April 5, 2016 Business
Jabra

Here’s how the cloud is reshaping UC New cloud computing models are reinvigorating the UC market and opening up new opportunities for companies, their employees, and manufacturers of audio devices.