When I was in school, I went back and forth between wanting to pursue a career in journalism, or one in psychology. When I realized my indecisiveness was due to my desire to do both (and neither – talk about indecisive!) at the same time – I found marketing. They’re a lot closer than you’d [...]
Marketing is the best way to extend your reach to prospective and current customers. This is your resource of marketing ideas for VARs, resellers, solution providers, integrators, business partners and dealers who are marketing a business. Read our blog posts to help improve your next marketing campaign. Topics include direct mail marketing, e-mail marketing, advertising, social media, branding, telemarketing, Personalize URL (PURL) campaigns, trade show presence, event planning, press releases and more. Learn about the stages of developing a marketing plan, how to begin marketing research, creating a marketing strategy and more.