Marketing

Marketing is the best way to extend your reach to prospective and current customers. This is your resource of marketing ideas for VARs, resellers, solution providers, integrators, business partners and dealers who are marketing a business. Read our blog posts to help improve your next marketing campaign. Topics include direct mail marketing, e-mail marketing, advertising, social media, branding, telemarketing, Personalize URL (PURL) campaigns, trade show presence, event planning, press releases and more. Learn about the stages of developing a marketing plan, how to begin marketing research, creating a marketing strategy and more.

Clearing up the Cloudiness

by Bryan Gaines August 27, 2015 Business

Thinking about the cloud in a literal context, perception probably has you thinking of darkness, rain, and gloominess.   A lot of resellers today would say that is still how they feel about cloud technology.   Why are some partners so hesitant to adopt cloud services into their business portfolio?   In my opinion it is because they […]

Lose Unsightly Bulges and Pounds with… Mobile Wallets

by Jeremy Burton August 25, 2015 Business

By Tim Moynihan – Dialogic, Inc. Let’s face it: physical wallets can be a pain in the you-know-what. If you’re tired of sitting on a deck of cards—credit cards, debit cards, loyalty cards, etc.—the solution could be closer than you think. Like, in your other pocket, where you keep your smartphone. Because now you can […]

How Getting Rid of Gray Can Keep Mobile Operators in the Black

by Tim Moynihan August 20, 2015 Business
Dialogic

It’s a billion-dollar problem for mobile network operators: blocking gray routes that allow Short Message Service (SMS) fraud to eat up network bandwidth and slow down network performance. And it’s only going to get worse as application-to-person (A2P) SMS traffic increases. A2P SMS is one of the fastest-growing segments in the mobile messaging market, supporting […]

ADG LDI Ltd Reaffirms Utmost Commitment To Quality-Of-Service

by Jeremy Burton August 19, 2015 Business

We are thrilled to announce that ADG LDI Ltd has decided to modernize their interconnect network! As a premier telecommunications provider, ADG LDI offers interconnect services to both fixed and mobile network operators within Pakistan, and also provides connectivity to hundreds of tier1 carriers and VoIP aggregators internationally. With their legacy Cisco infrastructure at end-of-life, […]

Get Ready To Merge Your Marketing

by Amy Fitch August 19, 2015 Business

If you’ve ever tried telemarketing, you might have found that it started some great conversations. I’m sure that you’ve sent out some emails that may have gotten a few opens and click-throughs. But have you really thought about the importance of putting the two together? How can you further use the email and telemarketing efforts […]

Exploring the Current Status of WebRTC

by Jeremy Burton August 19, 2015 Business

By Jim Machi – Dialogic, Inc. Last week I was doing some research on WebRTC and I noticed that a lot of the information related to this topic was not from 2015; rather, it was from 2013 or 2014. As a result I couldn’t help but wonder: Does that mean WebRTC is losing its steam, […]

Does your logo really matter?

by Amy Fitch August 12, 2015 Business

Let’s be honest… we all are guilty of judging a book by its cover. When looking for a new book, I usually pick it up, check out the cover, then decide whether or not it’s worth my time to crack open the pages and read further. Believe it or not, prospective customers use the exact […]

Talkin’ Bout the Future of Interactive Voice Response

by Jeremy Burton August 11, 2015 Business

By Tim Moynihan – Dialogic, Inc. Interactive voice response (IVR) systems are—how do I put this nicely?—not one of the most beloved technological advances of the last century. They can be cumbersome, confusing to use, and flat-out frustrating sometimes. We’ve all had that IVR experience where, after navigating through a maze of choices, we find […]

IPX Can Enable Revenue Innovation for Voice Wholesalers

by Jeremy Burton August 4, 2015 Business

IPX Revenue Innovation Part 2 By Jim Machi – Dialogic, Inc. In Part 1 of this series, I wrote about a couple of revenue generating ideas for IPX providers. So how can an IPX provider go about this? Firstly, the IPX platform needs to be up-to-date as well as support IPX standards. Obviously Dialogic provides […]

VoLTE / IMS Take on OTT Apps

by Jeremy Burton August 4, 2015 Business

By Jim McLaughlin – Dialogic, Inc. Initially, Long Term Evolution (LTE) mobile networks were deployed in order to address an ever-increasing demand for faster mobile data speeds. However, the latest report from the Global Mobile Suppliers Association (GSA) highlights growing momentum around a new and different use case for this all-IP mobile network. Specifically, at […]