Marketing

Marketing is the best way to extend your reach to prospective and current customers. This is your resource of marketing ideas for VARs, resellers, solution providers, integrators, business partners and dealers who are marketing a business. Read our blog posts to help improve your next marketing campaign. Topics include direct mail marketing, e-mail marketing, advertising, social media, branding, telemarketing, Personalize URL (PURL) campaigns, trade show presence, event planning, press releases and more. Learn about the stages of developing a marketing plan, how to begin marketing research, creating a marketing strategy and more.

IoT vs. M2M

by Jim Machi April 16, 2015 Business
Dialogic

At Mobile World Congress, the Internet of Things (IoT) and those promoting that sort of thing came out of the woodwork. In fact, these types of companies are likely causing Mobile World Congress to change from a show dedicated to the mobile telecom industry, to a show dedicated to anything mobile. Many of these companies […]

What is GitHub?

by Jeremy Burton April 13, 2015 Business

What is GitHub? If you love writing code, you may want to get to know GitHub if you haven’t already. GitHub was formally launched in 2008 and has drawn in more than 9 million users and over 21.1 million repositories. GitHub has been described as a social networking site for programmers that allows for code […]

The NFV End Game – Part 2

by Jim Machi April 13, 2015 Business
Dialogic

If it’s true that NFV will end the “end-to-end solutions coming from a single vendor” and usher in the “best of breed” approach, then it means significant changes for this industry. Some large players that have end-to-end solutions will need to change if they want to survive. This is easier said than done. First of […]

What is a TADHAck ???

by Jim Machi April 7, 2015 Business

If you have been following our social messaging, you probably noticed that we are going to be participating in TADHack-mini London, which will be focusing on WebRTC. You may have wondered or are wondering, “What is this?” So, I am going to tell you what it is and why you should be participating if you […]

The NFV End Game and Ushering in a New Wave of Players

by Jim Machi April 7, 2015 Business

The clock is ticking and it’s about to strike midnight.  NFV will usher in an era of change for the telecom industry yet again.  The players will change, just like they changed with the ushering in of VoIP.  Nortel is no more, Alcatel and Lucent merged, and Cisco, Microsoft, Oracle, Apple and others emerged as […]

Someone is after your customers

by Amanda Williams April 7, 2015 Marketing

Cold Hard Fact: Someone is out to get your customers. You might be surprised by how many resellers tell me that they don’t need marketing for their business.  Or maybe not, because maybe you are there yourself!  It’s almost always the same story.  A small start-up company, with a highly technical background has been finding […]

What is MSRP?

by Jolene Pierangeli March 26, 2015 Business
Dialogic

What is MSRP? What are the advantages? Message Session Relay Protocol (MSRP) is a protocol for text or multimedia instant messaging (SMS), which exchanges a series of related instant messages across an IP Network in the context of a session. There are many ways to do messaging, but MSRP offers some unique advantages like: Transmission […]

SmartPhoneMan and His Interaction with Media Servers on St. Patrick’s Day

by Jim Machi March 26, 2015 Business
Dialogic

Last week we made it about halfway through SmartPhoneMan’s day. Let’s finish his day. Right now, he’s in a rush to get home for the fantasy baseball draft. Everyone is scattered across the country and uses different methods to call in – people call in from POTS phone, though not as many as the year […]

The Latest Look at Media Servers

by Jim Machi March 25, 2015 Business
Dialogic

We’re delighted with the informative byline article that our own, Jim Machi, senior vice president of product management and marketing at Dialogic, had published in Internet Telephony recently. A true thought leader, Jim has been publishing articles on telecomm infrastructure and technology for over a decade, and just in case you missed his latest piece […]

The Struggle Is Real – hiring vs. outsourcing vs. DIY marketing

by Amanda Williams March 23, 2015 Marketing

Word-of-mouth has gotten your business this far, but you’ve come to a point where you want to take your business to the next level and that requires marketing. But you are a small business, and the thought of additional costs is stressful. Should you hire a Marketing Manager and risk the overhead? Should you outsource […]