Marketing

Marketing is the best way to extend your reach to prospective and current customers. This is your resource of marketing ideas for VARs, resellers, solution providers, integrators, business partners and dealers who are marketing a business. Read our blog posts to help improve your next marketing campaign. Topics include direct mail marketing, e-mail marketing, advertising, social media, branding, telemarketing, Personalize URL (PURL) campaigns, trade show presence, event planning, press releases and more. Learn about the stages of developing a marketing plan, how to begin marketing research, creating a marketing strategy and more.

10 Statistics That Can Help You Increase Your Email Marketing

by Amanda Williams September 16, 2014 Business

Many people think of email blasts as a quick and cheap method of getting their message out and driving leads, but the reality is that email blasts need just as much thought and time put into them as any other marketing vehicle. And that includes researching and understanding your audience. While there is no one […]

Distance Doesn’t Have to Be the Enemy

by Alex Britt September 10, 2014 Management

Every company with multiple locations knows that distance is the enemy. Whether you are trying to contact employees in the next state, opposite coast, or across the world, distance causes some major issues. A CEO will likely struggle to grow the company, drive business value, reduce costs, and attract and retain top talent if he […]

April 2014 Discounts from ScanSource Services Group

by Amanda Williams April 1, 2014 Business
Avaya GreenCloud Polycom ShoreTel

ScanSource Services Group is FUELING your business with exclusive discounts to help you MAXIMIZE your business this year!  Check back each month for new discounts.  Read about the April discounts below: CLOUD SERVICES Get an extra 2% discount when you sign a new Green Cloud deal through ScanSource Services Group!  Green Cloud Technologies is a […]

What Are Your Customers Saying About You?

by Phoebe Underwood February 18, 2014 Business
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Think you don’t need to implement customer surveys? Are you really sure you know what your clientele is saying about you? Customer satisfaction is the lifeblood of every company. Here are five reasons why businesses should gather and measure the satisfaction of their customers.

Tool Cool: Cisco’s “The SELL”

by Ashlee Dufek December 2, 2013 Business
Cisco

The SELL is an amazing online resource for Cisco partners to assist them in becoming more productive, knowledgeable, and competent in selling Cisco solutions.  The Sales Enablement Learning Lifecycle is divided into five key areas, making it super easy to navigate.

Have you moved your cheese lately?

by Amanda Williams November 6, 2013 Business
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Customers are commonly sharing concerns with me that they are finding their email blasts to be ineffective lately, and they want to give up on marketing.  My response?  “Move Your Cheese!”  That’s right.  I’m referring to “Who Moved My Cheese” by Spencer Johnson, a book about shaping your perspectives so that you can deal with […]

Make Your Case – New Avaya Case Studies for the Scopia Solutions!

by Miranda Barrett August 27, 2013 Marketing
AvayaRadvision

The Avaya Radvision video solutions are continuing to heat up the marketplace.  How so?  Well, did you know InfoTech gave Avaya a Champion rating in their recent Vendor Landscape report for UC and Video Conferencing?   And let’s not forget the new Avaya Video Collaboration for IP Office, video at an SME price!  Plus, the most […]

Are You Mobile Marketing Ready?

by Amanda Williams August 19, 2013 Business
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Growing up, I always thought that computers would one day take over the world.  I just didn’t realize they’d be so… small!  With mobile devices being the hottest trend, there’s no avoiding the wave of mobility.  I’m sure you have noticed the impact that it’s having on your business and even in your home.  Chances […]

Happy National S’mores Day – August 10, 2013

by Mike Hickey August 12, 2013 Business
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Graham crackers are really good. And who doesn’t love chocolate? In my house, a bag of marshmallows will disappear in an instant. We all know that these three independent tastes combine to make S’mores.  No one knows exactly who decided to place a marshmallow with chocolate and sandwich it between graham crackers. We do know […]

Brand360°™ Campaigns

by Amanda Williams July 18, 2013 Business

Chances are that your business falls into one of the following scenarios: Marketing?  I’m no expert, where do I begin? I think about marketing all the time, but budgets are tight right now. I have Vendor marketing funds, but no time to execute so I lose my funds all the time. I have a dedicated […]