Marketing

Marketing is the best way to extend your reach to prospective and current customers. This is your resource of marketing ideas for VARs, resellers, solution providers, integrators, business partners and dealers who are marketing a business. Read our blog posts to help improve your next marketing campaign. Topics include direct mail marketing, e-mail marketing, advertising, social media, branding, telemarketing, Personalize URL (PURL) campaigns, trade show presence, event planning, press releases and more. Learn about the stages of developing a marketing plan, how to begin marketing research, creating a marketing strategy and more.

Can I eat your website?

by Amy Fitch May 8, 2013 Business

When I was in school, I went back and forth between wanting to pursue a career in journalism, or one in psychology. When I realized my indecisiveness was due to my desire to do both (and neither – talk about indecisive!) at the same time – I found marketing. They’re a lot closer than you’d [...]

Incentives that are REALLY Hot!

by Aimee McGrath March 13, 2013 Business

What’s in a cup of coffee you ask? More than you think, is what I am guessing. Sure, you may know that there’s water necessary to brew, coffee grounds in order to create the flavor, and, once brewed, many people put A LOT of things in their coffee. I’ve been known to put all sorts of [...]

The Mystery of Marketing with Memes

by Amy Fitch March 5, 2013 Business

Meme. You may not know what it means. Perhaps you don’t know how to pronounce it. But it’s everywhere. These viral images and videos take the internet by storm. They have the potential to humanize your brand and increase the reach of your offers and promotions. They’re quick and easy for your audience to consume, [...]

Why Should I Engage with You?

by Amanda Williams February 11, 2013 Business
Thumbnail image for Why Should I Engage with You?

Are you a Super Bowl game fan or a Super Bowl commercial fan?  The marketing in me is all about the commercials.  I believe I got hooked about 13 years ago when my marketing professor “assigned” our class to watch the commercials and write an essay on the effectiveness.  Did it engage me, do I [...]

Are you talking, but no one’s listening? How to increase traffic to your website

by Amy Fitch January 9, 2013 Business

If you aren’t being found on the internet, you aren’t being found. Think about your own practices. You’re thinking of purchasing a new piece of technology. What’s the first thing you do? If you’re like me (and everyone else), you go to Google and try to find the best company to meet your needs. How [...]

Whats Trending in 2013 for Marketing!

by Aimee McGrath January 8, 2013 Business

It’s 2013… What’s a good approach to marketing this year? As a marketing manager, I am asked on a daily basis, “When it comes to marketing, what’s working these days?” It’s such a fair question, but it is so hard to answer. Since none of us have a crystal ball, well some do, but I [...]

Is your business ready to take on a social media strategy?

by Amy Fitch December 13, 2012 Business

Are you sure you’re ready for social media? There’s no doubt that social media is the giant of our virtual lives. It can be a valuable tool that identifies your company as the industry expert… or it can crash and burn. Somewhere in the middle, there sits the majority of SMBs, not getting much traction [...]

The A Team

by Mike Hickey December 7, 2012 Business

I was fortunate to have a chance to go to the 2012 Bronko Nagurski Awards ceremony hosted by the Charlotte Touchdown Club the other night. It was a great evening, especially for me, being a Notre Dame graduate, as Manti Te’o, Notre Dame’s senior linebacker, won the award as college football’s best defensive player and [...]

“Thinking in words slows you down…”

by Mike Hickey November 7, 2012 Catalyst Telecom

“Thinking in words slows you down and actually decreases comprehension in much the same way as walking a tightrope too slowly makes one lose one’s balance.” – Lenore Fleischer In order to open doors with your prospects, appeal to their senses. On-demand presentations allow your company’s personality to shine through. The video aspect of a [...]

Flipping Your Funnel

by Melissa Andrews September 27, 2012 Business

Joseph Jaffe, author and founder of Evol8tion, a marketing agency, entertains and informs about a new way to approach marketing for business growth. Learn more about flipping the funnel.

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