Marketing

Marketing is the best way to extend your reach to prospective and current customers. This is your resource of marketing ideas for VARs, resellers, solution providers, integrators, business partners and dealers who are marketing a business. Read our blog posts to help improve your next marketing campaign. Topics include direct mail marketing, e-mail marketing, advertising, social media, branding, telemarketing, Personalize URL (PURL) campaigns, trade show presence, event planning, press releases and more. Learn about the stages of developing a marketing plan, how to begin marketing research, creating a marketing strategy and more.

ShoreTel Connect CLOUD Unified Communications Save Time and Money

by Jessica Duvall May 3, 2016 Business
ShoreTel

As more professionals and executives harness the power of constant connectivity by conducting business on smartphones, tablets, and laptops, ShoreTel Connect CLOUD helps businesses adapt to business in a technological age by keeping up with developments that allow instant communication. Just some of the ways ShoreTel Connect CLOUD unified communications benefit business include: Multi-device collaboration […]

Top 10 Best Practices for Communications Application Developers – Tales from the Trenches

by Jeremy Burton April 28, 2016 Business
Dialogic

By Alan Percy You’ve been tasked with turning a great idea for a new communications application into a working product.  Seeming at first to be an insurmountable mountain of effort, there is panic as you realize the magnitude of the project and struggle getting your mind around the thousands of decisions and preparations that need […]

Migrating to Skype for Business Cloud PBX the Smart Way

by Jenna Watts April 22, 2016 Business

By Barry Spielman Moving towards Cloud PBX The rapid rise of Microsoft’s Skype for Business is a strong incentive for enterprises to consider deploying the popular Unified Communications suite. The Company’s most recent announcements regarding their online version and the replacement of on-premises based PBX with Cloud PBX are also compelling in a period in […]

From Zero to Hello World – The TADHack London Story

by Jeremy Burton April 19, 2016 Business
Dialogic

By Vince Puglia Imagine 5p.m. on a Friday, your boss asks you to write an application that can record WebRTC conversations and analyze the speech to identify specific keywords. Oh, and you don’t really have experience using real-time communications and your boss wants to see a demo by Monday… Besides wondering what ‘big-brother’ could do […]

RCS e-Invigoration Reality

by Jeremy Burton April 13, 2016 Business
Dialogic

By Jim Machi But will the hype this time be justified?  RCS has been slowly building momentum mostly because VoLTE has been slowly building momentum.  VoLTE is IP-based voice/video on an LTE / IMS network, and RCS adds IP-based messaging services that are also an evolution to legacy SMS and MMS messaging.  So it makes […]

Hello, Video. Where are you? I am here with WebRTC!

by Jeremy Burton April 13, 2016 Business Management Series
Dialogic

By Elhum Vahdat Video in real-time communications has been coming for a long time. Unfortunately, its hype came way before it should have.  Service Providers knew it had potential, but were never sure how to “sell” it (price, market, etc.).  Also, let’s not forget the discussions around the bandwidth requirements of video.  So what has […]

Here’s how the cloud is reshaping UC

by Karl Bateson April 5, 2016 Business
Jabra

Here’s how the cloud is reshaping UC New cloud computing models are reinvigorating the UC market and opening up new opportunities for companies, their employees, and manufacturers of audio devices.

ShoreTel Partners Receive Additional Discounts on HPE Switches and Accessories!

by Jessica Duvall April 5, 2016 Marketing
ShoreTel

For the next few months, ShoreTel partners receive pre-approved pricing on select PoE switches, routers, and accessories! By partnering with HPE Networking, ShoreTel enables its customers to leverage HPE’s innovative, easy-to-deploy/manage, and interoperable networking technology. With HPE Networking, ShoreTel Connect CLOUD solution will deliver the best user experience, and overall low total cost of ownership. […]

Innovation is “Hot” Again with Communications APIs

by Jeremy Burton March 28, 2016 Business
Dialogic

By Alan Percy One of my first jobs as a software developer in telecommunications was writing an automated hotel wake-up application based on TDM voice boards using an ancient API.  Who knew that nearly 30 years later, applications and APIs would still be a huge catalyst of innovation?   If the last few months can be […]

Today, Tomorrow, and In-Between: Skype for Business Observations with Fortune 50 companies

by Jenna Watts March 28, 2016 Business
AudioCodes

Trying to kill 12 hours of transatlantic flight back to Israel from Enterprise Connect 2016 at Orlando, I decided to recap my top three observations about Skype for Business from spending time with some of our largest customers. During the show, I sat down with one of the world’s largest energy companies, one of the biggest […]