Business

So little time, so much information! We’ve made it easy for you to stay on top of business-related topics: business plans, goals, management, the sales cycle, marketing, customer service, financing and more. Here is a reseller’s guide to the latest news on SMB and enterprise-level information.

Sales & Marketing Strategy Chapter Six: How to Win a Price War

by Business Management Series February 17, 2012 Business

Price war challenges The unfortunate thing about price wars is that usually no one wins. The integrity of the true value-add offerings of your business can be compromised. Price war conditions exist when there is no discernible difference between competitors. As a result, the customer is forced to consider the only factor in which they [...]

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Sales & Marketing Strategy Chapter Five: Partnering vs. Selling

by Business Management Series February 10, 2012 Business

One of the tempting habits of a new organization is to form “handshake alliances” with as many non-competing organizations as they can find; specifically those organizations that have a complimenting product or service. While it is important to form alliances and partnerships, these agreements should be solid and chosen carefully. A partnership exists for one [...]

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Sales & Marketing Strategy Chapter Four: Developing a Sales Pipeline

by Business Management Series February 2, 2012 Business

1-3-6-12 Month Forecasting vs. Actual Until you establish a clear sales history, your sales forecasts will be your best guess estimate (culminating the data you collected through market research). This best guess estimate should be used to refine your goals. Developing goals are important. Although the first few years of your business’ life will be [...]

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Sales & Marketing Strategy Chapter Three: Understanding The Sales Cycle – Part 3

by Business Management Series January 27, 2012 Business

Every organization’s sales cycle will be different to some degree. This is due to the nature of the products or services that are sold. For instance, the sales cycle for reselling components (which is typically a turn-around sale) is usually dramatically different then a server sale (which typically has a longer sales cycle). It is [...]

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What do you consider to be some of your best management practices?

by Mark Olson January 26, 2012 Business

What do YOU do, that separates your leadership style, or your company, from your competitors? I enjoyed reading what Herb Kelleher, retired CEO of Southwest airlines, did during his leadership tenure to separate his company from other airlines. Kelleher shared a lot of interesting ideas that I found valuable. Here are some things that I’ve [...]

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Sales & Marketing Strategy Chapter Three: Understanding The Sales Cycle – Part 2

by Business Management Series January 20, 2012 Business

Every organization’s sales cycle will be different to some degree. This is due to the nature of the products or services that are sold. For instance, the sales cycle for reselling components (which is typically a turn-around sale) is usually dramatically different then a server sale (which typically has a longer sales cycle). It is [...]

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Sales & Marketing Strategy Chapter Three: Understanding The Sales Cycle – Part 1

by Business Management Series January 13, 2012 Business

Every organization’s sales cycle will be different to some degree. This is due to the nature of the products or services that are sold. For instance, the sales cycle for reselling components (which is typically a turn-around sale) is usually dramatically different then a server sale (which typically has a longer sales cycle). It is [...]

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Sales & Marketing Strategy Chapter Two: Building a Sales Team

by Business Management Series January 6, 2012 Business

Your organization will fail without a solid sales team (even if that means that you are the sales team). Your sales team is the front line for advocating your company and establishing relationships with both your customers and your prospects. The development of a solid sales team is essential for your growth and survival. Defining [...]

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Why the “as a Service” Model Changes Everything

by Kevin Price January 4, 2012 Business

I call it an alignment of objectives. The “as a Service (aaS)” business model, in the information technology space, has been slowly taking over applications and sectors for the past decade. Now, cloud computing and the explosion of mobility are dramatically accelerating the pace of that conversion. The aaS model is much more than just [...]

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It’s 2012 … Are You Ready to Grow your Business?

by Aimee McGrath January 3, 2012 Business

So What’s the Plan? You made it through the holidays! Resolutions have been made and 2012 is upon us! Hopefully you started thinking about your marketing plans for 2012 last year; if not, here are some ideas to help get you started… We are social beings and people want face time… not just emails and [...]

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