Business Management Series

Looking for ways to get ahead in today’s competitive marketplace? This Business Management series provides resellers with basic strategies, skills, and tools you can use to better manage and grow your business.

What to expect at MWC 2016

by Jeremy Burton February 3, 2016 Business
Dialogic

By Jim Machi   The biggest, baddest (and I mean that in the best way possible!) communications show on the planet, Mobile World Congress, is only three weeks away.  What are we to expect to see there, at least from a perspective of messaging and marketing?  Typically this is the show where overboard on marketing is […]

Are Public Safety Mobile Apps a Good Idea?

by Jeremy Burton January 26, 2016 Business

By Alan Percy, Dialogic, Inc.   I recently posted a summary of a visit to Towson University on my NoJitter blog about how the university has deployed a WebRTC mobile application from SaferMobility to their students and faculty.  It’s an intriguing story that mixes the latest in WebRTC technology, location services, and public safety.  Interestingly, […]

What Would an IoT Service Provider Even Do?

by Jeremy Burton January 26, 2016 Business

By Jim Machi – Dialogic, Inc. The Internet of Things means everything is connected. All machines will have sensors and network connectivity that will allow them to communicate with each other and exchange data. It’s the thing that will take the world from having just smart phones to smart everything.  The CEO of Orange, Stephane […]

What do these things have in common?

by Mike Hickey October 16, 2015 Business

Payment Terminals. IP Phones. IP Video Cameras. Mobile Computers. Wireless. Communication. ScanSource’s Custom Configuration Center (CCC) can add to your profitability when selling these solutions. The CCC has a highly skilled technical team that provides integration services from IP addressing, software loading and upgrades, firmware downloads, and kitting to complex custom jobs; each one is […]

Sales & Marketing Strategy Conclusion: Frequently Asked Questions

by Business Management Series March 30, 2012 Business

What are some ways that I can quickly increase sales? This is a tough question that is very dependent on your business. There are many ways to both motivate your customers and to motivate your internal sales force. Increasing sales is a general term; you must first set a goal of how you wish to […]

Sales & Marketing Strategy Chapter Nine: Profit Corp Case Study: Implementing Sales Strategy

by Business Management Series March 9, 2012 Business

John Smith realized that the three people he has in his organization would have to wear many organizational hats. He sat down and wrote his business goals and objectives and developed a strategy for sales growth which included the infrastructure needed to support sales. His overall milestone is to secure 25% of the Miami-Dade Metro […]

Sales & Marketing Strategy Chapter Eight: Developing a Strategic Marketing Plan – Part 2

by Business Management Series March 2, 2012 Business

Step 4: Develop a marketing mix and choose your vehicles Your marketing mix is a strategic lineup of marketing vehicles designed to drive your customers to action and to achieve company objectives. Dr. Ralph F. Wilson, an e-commerce consultant said, “A business can’t rely on just one marketing approach, but must develop a whole spectrum […]

Sales & Marketing Strategy Chapter Eight: Developing a Strategic Marketing Plan – Part 1

by Business Management Series February 24, 2012 Business

Step 1: Market Research Regardless of how much you plan on investing in your marketing strategy, you should always build a pool of intelligence and useful data that will aid you in developing your strategy. This is called market research. You can implement market research in a number of ways, but there two general overviews […]

Sales & Marketing Strategy Chapter Seven: Let One Hundred Flowers Bloom

by Business Management Series February 24, 2012 Business

Referrals can lower costs, enhance existing customer relationships and build your customer base. Referrals are often passed by advocates or evangelists that you have impressed and satisfied; which means that it is equally important to provide the same level of service to the referred party. If you perform a good service and the client agrees […]

Sales & Marketing Strategy Chapter Six: How to Win a Price War

by Business Management Series February 17, 2012 Business

Price war challenges The unfortunate thing about price wars is that usually no one wins. The integrity of the true value-add offerings of your business can be compromised. Price war conditions exist when there is no discernible difference between competitors. As a result, the customer is forced to consider the only factor in which they […]