As I read more and more about Unified Communications, I begin to realize how much of a powerful marketing tool “UC” is, but I rarely see it used with a solution that I’d consider to have truly taken all of my business communication methods and unified them. Doesn’t the word unify imply all-inclusiveness? So what pieces make up business communications?
- Instant Messaging
- Collaboration (Shared workspaces)
I bet you had forgotten that last one. Almost every business, from the local pizza shop to the multi-site enterprise, has a fax machine, but it’s not sexy to sell fax in today’s sales pitches. We’re just fine to leave fax machines on analog lines separated from the rest of the business processes and focus on everything else in that list, even if that means the customer is still paying for copper lines. There are a lot of solutions that bring fax to e-mail, or better yet, use centralized storage for paperless faxing. Make sure to remember how much of a company’s business still relies on toner and paper and sell paperless faxing, integrated with voicemail, in e-mail, etc. So, yes, you can spell UC without f-a-c-s-i-m-i-l-e, but you can’t spell “successful unified communications” without it.
What are you doing to make sure that fax is integrated with the next-gen business communications of your customers?Learn more about this topic at scansourcecommunications.com >