“Mr. Watson… I Want to See You!”

by Amanda Williams on November 17, 2017 · 0 comments

in ScanSource Catalyst,Unified Communications

On March 10, 1876, three days after his patent was issued, Alexander Graham Bell succeeded in getting his telephone to work. Vibration of the diaphragm caused a needle to vibrate in the water, varying the electrical resistance in the circuit. When Bell spoke the sentence, “Mr. Watson—come here—I want to see you” into the liquid transmitter, Watson, listening at the receiving end in an adjoining room, heard the words clearly.

That moment sparked decades of business collaboration and communication centered on voice technology. From that point on, people could speak from long distances apart as if they were in the same room. They could leave messages, talk from home, eventually sending facsimiles of documents and even connecting to the World Wide Web over phone lines.

It was a world-changing moment, to be certain. But, that moment has long since passed. And the way individuals and businesses collaborate and communicate has evolved greatly beyond simple voice. In order to be competitive, and provide your customers with what they need to compete as well, your solutions need to evolve to meet today’s needs.

In today’s business communications, voice is no longer the only way — or even the preferred way — to stay in touch with customers and colleagues. Instead, video, content sharing, and instant messaging are now fundamental. Just as importantly, employees now expect more than just desktop communications. They want a seamless communications experience that fits into how they work instead of changing how they work – helping them stay in touch on their device of choice as they move throughout their day.

The challenge, of course, is that there is not one trend taking the crown from voice, but multiple trends that each have their own value and following. Video conferencing and workplace instant messaging are as influential as mobile offices and social-media communication. You have to be able to create a solution that accommodates them all. Some of the key industry trends to keep an eye on include:

  • 85% of enterprises will use video by 2018
  • 40% of information workers work remotely; and 20% of the entire IT budget is spent on mobility today
  • 60% of devices reported by information workers are used for both work and personal purposes
  • Software-only UC deployments support new office concepts without assigned spaces and desk phone
  • When organizations successfully engage their customers and their employees, they experience a 240% boost in performance-related business outcomes compared to an organization with neither engaged employees nor engaged customers

The secret to success in this world of multiple communication avenues, is to make it easy to communicate and collaborate from any location on virtually any device. With the Avaya Equinox™ solution, for example, Avaya embeds communications directly into the applications, browsers, and devices your customers use every day to create a single, powerful gateway for calling, messaging, conferencing, and collaboration. It frees people from their desktops and gives them a more natural and efficient way to connect, communicate, and share – when, where, and how they want. Avaya Equinox is a truly converged solution with comprehensive UC, powerful conferencing for any situation, and the ease of use normally only found in consumer applications.

Further adding to its flexibility, the Avaya Equinox solution is highly scalable and can be delivered on-premises or in the cloud, either as a complete package or element by element. Regardless of the approach, Avaya Equinox delivers a low TCO and helps you drive higher levels of efficiency and productivity for your enterprise customers.

We thank you, Mr. Bell, for your contributions and your inspiration. We think you’d be impressed by where we’ve taken your ideas, as well as where they are headed in the future.

This post was written by

Amanda Williams is the Avaya Product Marketing Manager for ScanSource in Greenville, SC. She has more than 10 years of experience in strategic marketing planning on behalf of vendors and partners, specializing in events, lead generation and e-marketing.

Learn more about this topic at scansourcecatalyst.com >

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