Kristin Gaboriault

Kristin Gaboriault is a Product Marketing Manager for Catalyst Telecom in Greenville, SC. Kristin has over 12 years of B2B marketing experience in distribution and is a contributor to The Source on marketing related topics.

When It Comes to Marketing: Don’t Miss the Obvious

by Kristin Gaboriault September 11, 2012 Business

I recently ran across an article about the fast decline of the yellow pages. There’s no arguing the fact that technology is literally killing off industries now seen as “old school” by Generations Y and Z. We can search anywhere, anytime and the internet has empowered us with the ability to choose from endless options. […]