Amy Fitch

Amy Fitch is a product marketing manager with ScanSource Services Group. Her experience is focused on helping SMBs use integrated marketing techniques to maximize their potential.

Get Ready To Merge Your Marketing

by Amy Fitch August 19, 2015 Business

If you’ve ever tried telemarketing, you might have found that it started some great conversations. I’m sure that you’ve sent out some emails that may have gotten a few opens and click-throughs. But have you really thought about the importance of putting the two together? How can you further use the email and telemarketing efforts […]

Does your logo really matter?

by Amy Fitch August 12, 2015 Business

Let’s be honest… we all are guilty of judging a book by its cover. When looking for a new book, I usually pick it up, check out the cover, then decide whether or not it’s worth my time to crack open the pages and read further. Believe it or not, prospective customers use the exact […]

Telemarketing Tip Sheet

by Amy Fitch November 25, 2014 Business

The other day I received a phone call from a telemarketer. Working in marketing, I understand the process and purpose of telemarketing, so I usually give these callers a chance to pitch whatever they might be calling about. With this call, though, I lost interest in the first few seconds. Know why? Because I could […]

Can I eat your website?

by Amy Fitch May 8, 2013 Business

When I was in school, I went back and forth between wanting to pursue a career in journalism, or one in psychology. When I realized my indecisiveness was due to my desire to do both (and neither – talk about indecisive!) at the same time – I found marketing. They’re a lot closer than you’d […]

The Mystery of Marketing with Memes

by Amy Fitch March 5, 2013 Business

Meme. You may not know what it means. Perhaps you don’t know how to pronounce it. But it’s everywhere. These viral images and videos take the internet by storm. They have the potential to humanize your brand and increase the reach of your offers and promotions. They’re quick and easy for your audience to consume, […]

Are you talking, but no one’s listening? How to increase traffic to your website

by Amy Fitch January 9, 2013 Business

If you aren’t being found on the internet, you aren’t being found. Think about your own practices. You’re thinking of purchasing a new piece of technology. What’s the first thing you do? If you’re like me (and everyone else), you go to Google and try to find the best company to meet your needs. How […]

Is your business ready to take on a social media strategy?

by Amy Fitch December 13, 2012 Business

Are you sure you’re ready for social media? There’s no doubt that social media is the giant of our virtual lives. It can be a valuable tool that identifies your company as the industry expert… or it can crash and burn. Somewhere in the middle, there sits the majority of SMBs, not getting much traction […]