Amy Fitch

Amy Fitch is a product marketing manager with ScanSource Services Group. Her experience is focused on helping SMBs use integrated marketing techniques to maximize their potential.

Telemarketing Tip Sheet

by Amy Fitch November 25, 2014 Business

The other day I received a phone call from a telemarketer. Working in marketing, I understand the process and purpose of telemarketing, so I usually give these callers a chance to pitch whatever they might be calling about. With this call, though, I lost interest in the first few seconds. Know why? Because I could […]

Can I eat your website?

by Amy Fitch May 8, 2013 Business

When I was in school, I went back and forth between wanting to pursue a career in journalism, or one in psychology. When I realized my indecisiveness was due to my desire to do both (and neither – talk about indecisive!) at the same time – I found marketing. They’re a lot closer than you’d […]

The Mystery of Marketing with Memes

by Amy Fitch March 5, 2013 Business

Meme. You may not know what it means. Perhaps you don’t know how to pronounce it. But it’s everywhere. These viral images and videos take the internet by storm. They have the potential to humanize your brand and increase the reach of your offers and promotions. They’re quick and easy for your audience to consume, […]

Are you talking, but no one’s listening? How to increase traffic to your website

by Amy Fitch January 9, 2013 Business

If you aren’t being found on the internet, you aren’t being found. Think about your own practices. You’re thinking of purchasing a new piece of technology. What’s the first thing you do? If you’re like me (and everyone else), you go to Google and try to find the best company to meet your needs. How […]

Is your business ready to take on a social media strategy?

by Amy Fitch December 13, 2012 Business

Are you sure you’re ready for social media? There’s no doubt that social media is the giant of our virtual lives. It can be a valuable tool that identifies your company as the industry expert… or it can crash and burn. Somewhere in the middle, there sits the majority of SMBs, not getting much traction […]